Chainless Bicycle Set to Launch This Year!
The SLADDA bicycle relies on a corrosion-resistant drive belt, rather than a traditional bike chain. IKEA claims the drive belt will last up to 9,320 miles, which is two to three times longer than the average chain drive. The company partnered with Oskar Juhlin, Jan Puranen, and Kristian Eke of Veryday design studio to produce the stylish bike, which sports a minimalist aesthetic and clean white frame. SLADDA is a unisex bike with adjustable handlebars, which means, according to IKEA, anyone over the age of 12 can use it.
This August IKEA starts selling bicycles worldwide. For the time being the offering is limited to a single model that is available in a 26-inch or 28-inch versions.
The retail giant in home products named the bike Sladda. It has an aluminium frame is can be fitted with lots of accessories. The for its design awarded Sladda is priced at 499 euro for IKEA Family members and 699 euro for non-members. Mid-August the bike will be available at all the 328 IKEA stores in 28 countries as well as the 40 outlets that are run by franchisers.
Not a pilot project
According to IKEA spokesperson Annique van der Valk, IKEA’s start in bikes is not a pilot or a test. “As it is a perfect fit with what IKEA stands for like offering customers healthy and environmental-sound solutions. Of course we will monitor the success in sales and depending on that opt for more bikes to offer at our stores.”
With a click-system: a bikebag, carrier or basket can be mounted on the Sladda.
Beltdrive with met SRAM Automatix hubgear
The Sladda is fitted with a beltdrive in combination with a SRAM Automatix 2-speed hubgear that switches automatically depending on speed. Breaking is with disc and coaster brake.