Categories: Health & Nutrition, Food

Recently, 370kg of cocaine found inside of a Coca-Cola plant in France made it the largest seizure of cocaine, in history, on French soil. The drugs were discovered hidden in packages among a delivery of orange juice concentrate, arriving in a container from South America. There is currently an investigation under way,  The cocaine has a street value of up to 50 million euros.

This brings to light the tale of success attributed to Coca Cola, and the successes that began because of cocaine in the bottle.  

Addictive qualities in the food and drink industry stand to benefit the industry tremendously. Several studies have shown that sugar is more addicting than heroin or cocaine. You can find some of those studies linked to this story.

Here is a video of BBC Journalist showing a Coca-Cola president just how much sugar is in their drink.

A recently published analysis based on correspondence between a sugar trade group and researchers from Harvard University clearly demonstrates how food and beverage makers actively shape the public’s understanding of nutrition, and gain from it financially. HERE is more detail.

Coca-Cola & Cocaine

Obviously, if Coca-Cola was still putting cocaine inside of their drinks, it would probably be detectable with a simple lab test. This would be well known.

In the early years, Coke contained high level doses of cocaine.  The company avoids using cocaine in any of its products today for logical reasons. 

Coca-Cola was originally named after its two main ingredients, coca leaves (cocaine). Frederick Allen describes the public attitude towards cocaine that existed as Coca Cola’s developers worked on perfecting their formula in 1891.

The first stirrings of a national debate had begun over the negative aspects of cocaine, and manufacturers were growing defensive over charges that use of their products might lead to “cocainism” or the “cocaine habit”. The full-throated fury against cocaine was still a few years off, and Candler and Robinson were anxious to continue promoting the supposed benefits of the coca leaf, but there was no reason to risk putting more than a tiny bit of coca extract in their syrup. They cut the amount to a mere trace. (source)

Allen also explained that cocaine continued to be an ingredient in the syrup in order to protect the trade name”Coca-Cola”:

But neither could Candler take the simple step of eliminating the fluid extract of coca leaves from the formula. Candler believed that his product’s name had to be descriptive, and that he must have at least some by-product of the coca leaf in the syrup (along with some kola) to protect his right to the nameCoca-Cola. Protecting the name was critical. Candler had no patent on the syrup itself. Anyone could make an imitation. But no one could put the label “Coca-Cola” on an imitation so long as Candler owned the name. The name was the thing of real value, and the registered trademark was its only safeguard. Coca leaves had to stay in the syrup.
Related article from The Atlantictitled, “Why We Took Cocaine Out Of Soda.” According to the New York Times: 
“Anyone with a nickel, black or white, could now drink the cocaine-infused beverage. Middle-class whites worried that soft drinks were contributing to what they saw as exploding cocaine use among African-Americans. Southern newspapers reported that ‘negro cocaine fiends’ were raping white women, the police powerless to stop them.”

Our world is full of harmful substances that we regularly consume each day. It’s hard to believe that these substances, made to be highly addictive, are marketed to the masses. It could be said that companies that promote sugary or un-natural substances are promoting sickness,  obesity, and lowered cognitive function, or even that they are dumbing down society. 

Alternative sweeteners like aspartame continue to raise even higher concerns, yet the FDA continues to sign off as harmless.  

There are many reasons to grow your own food or to at least be connected to the source enough to know what's in it.  A hundred years of taking profits will find short cuts that cut costs, increase production, and keep people drinking.  

The things we should be drinking aren't necessarily the ones that taste the best.  

Source: CollectiveEvolution

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