LEGO will invest $150 million to ditch plastic & start creating their blocks with sustainable materials
LEGO, one of the most profitable children's toy companies, has announced a plan to develop sustainable manufacturing materials, that would allow them to stop using plastic forever. The Denmark-based company will be investing millions to create a Sustainable Materials Centre, employing over 100 people who will carry out the search for a better material to build their blocks. The company aims their efforts to identify a source of sustainable plastic alternative by the year of 2030.
This means that over the next 15 years, LEGO will be investing around $150 million in the search to find a “new, sustainable, raw material” to be used in the production of LEGO bricks and some aspects of packaging. “This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials,” said Jørgen Vig Knudstorp, CEO and President of the LEGO Group. He adds, “We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”
LEGO bricks have been made from the same familiar, foot-piercing plastic since 1963. Each year, the company reportedly uses more than 6 billion tons of plastic to create its toys. Finding a more sustainable material to build those blocks will reduce the company’s footprint dramatically. The Sustainable Materials Centre will take a little time to form, and LEGO plans to launch research sometime in 2016. Sounds “awesome” to us.